The Indian railways recently expose its non-fare revenue (NFR) scheme, which assent trains, scale-intersection and areas along the guide way to be used for diffuse.
The health ministry has requested the railway authorities to postpone advertising those products that are poorly or harmful for health, like high-grease meal, aerated beverage or alcoholic and nicotine items, in surrogate or indirect manner, on trains.
In a letter to Railway Board Chairman A K Mittal, Health secretary C K Mishra said, “unmarked, sub or illegal advertising of liquor, nicotine products, as well as unfit foods products that can rise the risk of non-communicable diseases (NCDs) is a matter of concern.”
He said, the railways not let its assets to be used for publishing products which have given negative health effects.
“Any move to further upgrade products that have minus health size will be board-productive and will scuttle on-going efforts to reduce enjoyments of alcohol, tobacco, food containing kingly fats, sugar and salt (HFSS), sugar sweets beverages (SSBs) including aerated and non-aerated beverages.” Mishra wrote in the letter.
The health ministry procured air of the revenues-raising move allowing advertisements on trains through media protocols.
“Against this background/part and main point of view, the most negative figure for public health, it is therefore solicited that the assets of Indian Railways are not used to publicize products which have negative health effects,” Mishra said.”
“While this (NFR policy) is a great steps, as it will endow revenues to the government, however, such will power can be used by the industry to encourage products such as liquor, nicotine, food inclusive highest pulp, sugar and salt, sugar drinks including aerated and non-aerated drink that have defective health figure.”
275 million or 30% of adults in our country used nicotine, which means that the India has the 2nd huge numbers of nicotine users in the all over world. Out of these, almost 10 lakh decline victim to nicotine-related illness every year.
The total direct and indirect charge of illness attributable to tobacco use was a mobility Rs1.04 lakh-corer (USD 17 billion) in 2011 or 1.16% of India’s GDP.
In order to address the health and evolutions load of NCDs in a sustainable ways, multi-sectorial responses is required with properneed to the underlying reason, “Mishra said”.
The health ministry has developed National Multispectral Action Plan (NMAP) for stopover and control of NCDs and the Railways have agreed to this project as well, he said.
In the past, the health ministry has comrade with the Indian Railways in multipleinkling generation activity, such as untie of ‘Red Ribbon’ train and use of train hide up under tobacco control programmer, Mishra said.